TMA 3 -Part A - Blog post
Online
Business
An online business is a business conducted entirely
on the internet. Online business may encompass selling goods and services, as
well as SaaS solutions.
Why
does your business need an online presence.
The growing popularity of eCommerce is the number one
reason to start your business online. consumers will make 95% of their
purchases through the internet. In 2020, the number of digital buyers worldwide
has reached two
billion people.
Having an online presence increases trust in your
business – customers feel more confident when they can connect
with a company effortlessly. Meanwhile, the internet is crucial for
easy access to a brand. According to Microsoft
research, the share of people who prefer to get in touch with
businesses online is growing. In 2017 alone, the number of customers over 35
using social channels to reach brands doubled.
And the other reason is unfortunately we had to face
the Corona pandemic in 2019. In that case, most countries put travel
restrictions and lockdowns. The online
business did a great job in those moments. To face such challenges your company
needs an online presence.
Strategies for Marketing Your Business Online
· Invest in Web Design
We don’t often think about web design as a marketing
tactic, but it influences the amount of time and attention a user will spend on
your page. Your website is the center of all your digital marketing efforts, so
if your page is not clean, easy to read, and interesting, it won’t matter how
much time you put into strategy development – you’re still going to lose
customers. If you don't have the design skills to do it yourself, then it's
worth hiring someone to create a website that is modern, attention-grabbing,
and mobile friendly.
· Maintain a Blog
Your blog should be used for a number of reasons,
including allowing you to consistently post new keywords and optimize your
search engine strategy. More than that, your blog becomes somewhere you
can offer advice, share bits of information, and really connect with your
customers. A lasting relationship begins with trust, and your blog is a great
way to build that.
· Hire a Coach or Consultant
If you’re not an expert in digital and internet
marketing, ask someone who is. There are hundreds of internet marketing coaches
and consultants available to you, many of whom can give you a consultation
about what you should change to see success. For small business owners who need
to focus on other business systems, a coach or consultant can be extremely
helpful.
Operations Management (OM)
Operations management (OM) is the administration of
business practices to create the highest level of efficiency possible within an
organization. It is concerned with converting materials and labor into goods
and services as efficiently as possible to maximize the profit of an
organization.
Purpose
of Operations Management (OM).
Operations management is concerned with
controlling the production process and business operations in the most
efficient manner possible. OM professionals attempt to balance operating costs
with revenue to maximize net operating profit.
Why
operation management is so important.
Operations management is important in a business
organization because it helps effectively manage, control and supervise goods,
services and people.
Operations management cuts across every sector and
industry as it may concern.
Key Benefits of Effective Operations Management.
· Product
Quality
The first unit in a typical firm that checks
durability and reliability in a product is the operations management.
Operations management sees to quality of products or goods which would suit customers
on and after delivery. When a product is of quality, it gives you an edge
compared to your competitors.
· Productivity
Productivity is defined as the ratio of input to
output and it is the only way to verify employees input. Operations management
ensures appropriate staffing of employees to resources so as to get maximum
result. The only way to ensure productivity is through an effective operations
management.
· Customer Satisfaction
There is no feeling for a manager or an employee as a
customer getting the utmost satisfaction ever. Operations management rightly
ensures this coupled with quality product. Customers make organization thrive
and they must be treated well in every way necessary and possible.
Reference
(n.d.).
Retrieved from investopedia:
https://www.investopedia.com/terms/o/operations-management.asp#:~:text=Operations%20management%20(OM)%20is%20the,the%20profit%20of%20an%20organization.
microsoftrre. (2018).
Retrieved from https://info.microsoft.com/rs/157-GQE-382/images/EN-US-CNTNT-ebook-2018-State-of-Global-Customer-Service.pdf
sendpules. (n.d.).
Retrieved from sendpules:
https://sendpulse.com/support/glossary/online-business
sendpules. (2018).
Retrieved from https://sendpulse.com/support/glossary/online-business
Name - M.R.M. Ramzi
S.ID - S92066916
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